Guests resting on reindeer hides by an open fire on a frozen lake, snowshoes beside them

Responsibility

Responsibility.

Standards written into supplier contracts and measured against the Travelife framework.

TRAVELIFECertified

We follow the Travelife sustainability framework — see elamysgroup.com/sustainability.

Travelife framework

Environmental management, labour practice, supplier policy and community impact measured against an independent industry standard.

Small groups, on purpose

We split large groups into pods rather than moving 200 people through one site.

Local operators

Reindeer herders, boat owners, fell guides and family restaurants on long-term, year-round contracts.

Arctic operations

Wildlife distance rules, trail discipline, waste-free wilderness catering and animal welfare standards written into supplier contracts.

Reindeer harnessed to sleighs beside a lavvu at the Apukka reindeer farm

Partners

The same herders, boat owners and guides, year after year.

Long relationships let us ask direct questions about animal welfare, wages and capacity, and get answers we can rely on.

Meet the team